Nvidia CEO Jensen Huang has called AI “the single most powerful force of our time” as the company posts earnings beating analysts’ expectations.

While gaming remains Nvidia’s primary source of growth, the company’s artificial intelligence business is growing rapidly. In the second fiscal-quarter, Nvidia reported increased demand for both its graphics and AI chips.

For some idea of Nvidia’s growth in AI, Huang says there are now over 4,000 AI startups working with his company. That number is up from 2,000 in April 2017 and goes to show the growing interest around the technology.

Nvidia continues to innovate in AI and is quickly establishing itself as a major player; particularly in driverless cars.

The company’s self-driving platform DRIVE is powered by Nvidia Xavier chips and consists of three parts:

  1. DRIVE AV — This part of the DRIVE platform was also available in the previous generation and uses neural networks to perform the calculations required for self-driving cars.
  2. DRIVE IX — The first of the two new inclusions is a software development kit which enables AI assistants that can harness data from sensors inside and outside the vehicle.
  3. DRIVE AR — While there have been many advancements around self-driving technologies and AI assistants for cars, augmented reality is still relatively unexplored. With DRIVE AR, Nvidia intends to enable new graphical experiences which can deliver things such as information about points of interest along the route.